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Rihanna‘s eighth studio album ‘ANTI’ had become so elusive that its actual existence begun to be called into question.

Muckied and marred by one of the most shockingly shambolic roll-outs in recent memory, one has to wonder if the model herself ever saw light at the end of the tunnel for the LP – which has spawned three singles and only half a hit.

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And certainly, minor “flaws” can become magnified online, compared to real world interactions.“When you meet someone face to face you might not know exactly how old they are, but online you might develop these stringent criteria, like ‘if you’re 35, I’ll date you, but if you’re 36, forget it’,” Gibbs explained.

On the flip side, putting too much stock into someone with a seemingly perfect online profile and with whom you have an easy Web rapport can also lead to offline disappointment.

Researchers refer to that tendency to idealize people based on the bits and pieces of information they share online as the “hyperpersonal effect.”“There’s been some research that’s found the longer people communicate online before meeting face to face, the more like the first date is to result in rejection because they build up this fantasy persona of this person that might be hard to live up to,” Gibbs said.

The acquisition indicates that the online dating industry is successful not only romantically, but also financially when it brings together business relationship seekers.“(Online dating) definitely works,” said Reuben J.

Thomas, an assistant professor of sociology at the City University of New York, who collaborated on the survey.

“We estimate that 23 percent of the couples in the U. who met in the two years from 2007 to 2009 met online.

More people meet online now than meet through school, work, church, bars, parties, et cetera.”“Online dating is used most by subpopulations that don’t have a great number of potential partners available to meet in their everyday life,” Thomas told Discovery News.

“This can include people in their 30s and 40s, populations that are largely already coupled, or minority sexualities.”“The rate of partnering doesn’t seem to be changing,” Thomas said.

“When we look at data on women’s sexuality over the past few decades, they seem to be no more likely to be in a relationship now than before.”At the same time, some people remain distrustful of all those glowing online dating profiles promising the perfect guy or gal, despite nearly a quarter of American adult couples meeting online these days.

Rutgers communications assistant professor Jennifer Gibbs has studied online dating patterns and has noticed that people feel a tug-of-war between creating ideal profiles to stand out from the crowd or building more accurate profiles that risk getting lost in the enormous online dating market.

Some online daters try to game the system slightly by fudging their ages or weight to prevent getting filtered out in demographic searches as well.

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